100+ satisfied customers

G-Biosciences

Tecziq helped achieve enhanced operational efficiency, streamlined workflows, and 30% growth in online sales through technology innovations

Ecommerce Portal legacy migration and transformation along with Internal Process Automation for G-Biosciences

G-Biosciences is a US-based biotechnology manufacturer providing high-quality products to the research industry. Their product portfolio includes protein research products, bioassays, molecular biology products, and accessories, widely used across the research community across various countries including the USA, Europe, UAE and India.

Technology Stack

PHP, Laravel, Opencart, CodeIgniter, Javascript, Electronic Data Integration (EDI), AWS, FedEx API, PCI, Hubspot

Project Overview

G-Biosciences approached Tecziq to modernize their legacy ecommerce system,  improve operational efficiency through internal process automation, enhance user experience and sales growth. The project was executed in three phases, covering technology migration, custom software development, and ongoing maintenance & SEO.

Phase 1

Technology Migration and UI/UX Revamp

Migrate G-Biosciences’ legacy E-commerce web portal and inventory management systems to modern platforms with an improved user experience

Challenges:

  • Outdated technology stack
  • Inefficient user experience
  • Complex inventory and order management workflows
  • Grasp the domain knowledge to come up with the best suited solutions

Solution:

  • Migrated the legacy system to Opencart for its lightweight architecture and user-friendly administration.
  • Implemented a responsive design using Bootstrap and jQuery.
  • Developed new modules like Literature Library, Careers, Request a Quote, and Custom Cart Modification.
  • Integrated Hubspot for CRM and FedEx for shipping.

Value Delivered

35% improvement in website load time

20% increase in online sales within the first six months

Enhanced user experience with a 40% reduction in cart abandonment rates

Phase 2

Internal Process Automation

Automate internal processes to improve operational efficiency, reduce rework and eliminate human error

Solution:

  • Developed custom Order Management System and Inventory Management System.
  • Built an Electronic Data Integration (EDI) system to automate purchase orders and invoicing.
  • Implemented Office 365 across all staff members for better collaboration and communication.

Value Delivered

50% reduction in manual data entry efforts

30% faster order processing time

Improved data accuracy and seamless communication between departments

Phase 3

Monthly Maintenance & SEO

Ensure continuous system performance, security, feature upgrades and increase customer base

Solution:

  • Regular performance optimization and security updates
  • New feature additions based on user feedback
  • Dedicated support team for quick issue resolution
  • Dedicated SEO team for strengthening Search engine performance

Value Delivered

99.9% system uptime

Ongoing performance improvements

Faster resolution of technical issues (Average response time: 4 hours)

30% growth in online revenue with growth in customer base

Key Benefits

Enhanced customer experience with a modern, responsive website

Streamlined internal processes through automation

Improved operational efficiency with faster order processing

Better collaboration using Office 365

Increased online sales and revenue

Conclusion

The collaboration between G-Biosciences and Tecziq successfully transformed the company’s digital infrastructure. The phased approach not only modernized their customer-facing e-commerce platform but also automated internal workflows, resulting in increased efficiency and business growth. With ongoing maintenance and upgrades, G-Biosciences continues to benefit from a future-ready digital ecosystem, strengthening their position in the biotechnology industry.

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